# identity.md

## Organization Overview
- **Company Name:** New Era Cap
- **Mission:** To provide a wide range of authentic sports and lifestyle headwear and apparel, serving as the online hat store for major sports leagues like MLB, NBA, NFL, and NHL.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Established over 100 years ago.
- **Size and Scale:** An international lifestyle brand.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Built on an authentic sports heritage. Learn more about our story: [https://neweracap.com/pages/our-story](https://neweracap.com/pages/our-story)

## Operations & Structure
- **Business Model and Operational Approach:** Operates as an online retailer offering licensed headwear and apparel, including fitted, snapback, knit, and adjustable hats.
- **Location(s) and Geographic Presence:** Global presence as an international lifestyle brand.
- **Key Partnerships and Affiliations:** Official partner for MLB, NBA, NFL, and NHL teams.